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 <title>Earth Hour 2: Insignificance Doubled</title>
 <link>http://stoush.net/mark/771/earth-hour-2-insignificance-doubled</link>
 <description>&quot;Please take a bow, Sydney
Last night Mother Earth hosted a candlelight supper for a few million close friends.&quot;

coos the unbelievably smug smh.com.au

To begin something of a tradition, I would like to call readers&#039; attention to this before-and-after &#039;Earth Hour&#039; shot released by the originator of &#039;Earth Hour&#039;, the &lt;i&gt;Sydney Morning &lt;s&gt;Turd&lt;/s&gt; Herald&lt;/i&gt;:
&lt;img src=http://www.smh.com.au/ffximage/2008/03/29/harbour_ba_gallery__483x400.jpg&gt;

While the campaign has clearly been 100% successful in getting large public buildings to dim their ultimately pointless floodlighting, it does not seem to have been able to persuade them to dim any of their other lighting, and it does not seem to have persuaded any of the North Shore Harbourside dwellers who really ought to be Earth Hour&#039;s bread and butter (the idea was dreamt up over a Mosman back fence, after all). Indeed, the lack of interest in Earth Hour this year was crushing compared to last year when, &lt;A href=http://stoush.net/mark/525/earth-hour-a-non-event&gt;as I argued then&lt;/a&gt;, hardly anyone observed it anyway.

Earth Hour is a media fiction from start to finish, although kudos to the SMH this year for not photoshopping the evidence as it did last time. Its only really enthusiastic backer seems to be the NSW state government, which is surely the worst endorsement imaginable, given that under Morris Iemma the state government as embarked on a course of environmental assault worthy of Cyril Sneer.

&lt;b&gt;Update&lt;/b&gt;: the &lt;i&gt;Harold&lt;/i&gt; is &lt;a href=http://www.smh.com.au/news/national/earth-hour-reaches-target/2008/03/30/1206815307576.html&gt;now trumpeting a 5% national reduction in power consumption as the net gain from &#039;Earth Hour&#039;.
&lt;blockquote&gt;Paul Bird from the National Electricity Market Management Company told ABC Radio the impact of last night&#039;s Earth Hour event was the equivalent of two large power stations (or 1000 mega-watts) being temporarily shut down.&lt;/blockquote&gt;&lt;/a&gt;
This may be so, but since two large power stations were not actually temporarily shut down, there wasn&#039;t actually any decrease in carbon dioxide output, was there? Indeed, as &lt;a href=http://andrewleigh.com/?p=1842&gt;Andrew Leigh points out&lt;/a&gt; (thanks to Emmeline in the comments to this post for pointing that out), the carbon dioxide output of the insipid candles purchased for the occasion means that &#039;Earth Hour&#039; actually increases CO&lt;sub&gt;2&lt;/sub&gt; output.</description>
 <comments>http://stoush.net/mark/771/earth-hour-2-insignificance-doubled#comments</comments>
 <category domain="http://stoush.net/category/topic/bollocks">bollocks</category>
 <category domain="http://stoush.net/category/topic/fairfax">Fairfax</category>
 <category domain="http://stoush.net/category/topic/faux-environmentalism">faux environmentalism</category>
 <category domain="http://stoush.net/category/topic/media-beat-ups">media beat-ups</category>
 <pubDate>Sat, 29 Mar 2008 15:34:04 -0700</pubDate>
 <dc:creator>Mark</dc:creator>
 <guid isPermaLink="false">771 at http://stoush.net</guid>
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