stoush.net

Only in Australia. Seriously: Australia is the only country in the world which is regionally divided on sport in this way.

I’ve got no problem with it. Rightly or wrongly the country IS divided on footy codes, so why NOT tailor the ads appropriately?

Along the same lines, there’s a certain car ad that’s been screening during AFL matches all season about “getting a match winning deal”, but bizarrely, the players are all league stars. Would have made more sense if they’d found some AFL players, in my book.

The ALP are right to have a go at the workchoices ads, especially the ones with the two blokes at the pub / BBQs etc pretending to have normal conversations about workchoices. Irritating, expensive and patronising!

I agree Adam, the problem I have is that the scripts are not tailored enough. It’s really boring to have the same script for two different people, and really mechanical, and feels fake (I know, I know). They should have written two different scripts. Then again, I take advertisements very personally. I don’t drink Pepsi because I have an aesthetic problem with Britney Spears’ forehead.

The other thing re: those workchoices ads with the two blokes in the pub is that they’re contradictory and misleading in my opinion. In the first place, the one guy states that his awa didn’t pass the fairness test, so his boss had to rectify that before it was passed. One might assume that the boss who was trying to underpay his worker would have only amended the pay structure to the minimum amount needed to fulfil the fairness test, which theoretically would mean that the worker was paid exactly the same as before except in a re-arranged way, ie. an hourly loading instead of penalty rates or something. Yet at the end of the ad, the other pub dude decides that worker 1 is earning more, so it’s his shout. Which indicates that the maker of the advertisement has a very low opinion of peoples’ intelligence.